In case you haven’t noticed, there aren’t many elite females in the biz. Being in radio, I can’t open my mouth too much, but let’s just say they aren’t given the push that men are. It’s not like they can sing about men’s butts. Oh wait…they CAN since the majority of listeners are women! So why don’t they? You have to ask record labels that question.
1952. That is the year that a woman finally stood up to men courtesy of a country song. “It Wasn’t God Who Made Honky Tonk Angels” became the first #1 hit by a woman in Country. And it threw the blame game back in man’s lap.
Years after her victory, Kitty Wells was quoted as saying “Women never had hit records in those days. Very few of them even recorded. I couldn’t believe it happened.” You can find the quote in the book The Grand Ole Opry History of Country Music: 70 Years of the Songs, the Stars and the Stories.
For years after Wells’ success, women fought for creative control. Patsy Cline fought and won, as did Tammy Wynette, Loretta Lynn, Reba.
You would think after all this time, women would be treated equally to a man in the business. But, some executives and consultants blame the lack of women on the females listeners saying all you want to hear is the guys.
So, let’s take it to you. But first, here is the thing I read that torqued me, as a lifelong female fan, not as a radio person.
Country consultant Keith Hill in Country Aircheck on why radio plays males more than females. “The expectation is we’re principally a male format with a smaller female component. I’ve got about 40 music databases in front of me and the percentage of females in the one with the most is 19%. Trust me, I play great female records and we’ve got some right now; they’re just not the lettuce in our salad. The lettuce is Luke Bryan and Blake Shelton, Keith Urban and artists like that. The tomatoes of our salad are the females.”